Weleda start a new Era with Bene Schulz as the face of Generation Z

Weleda, a pioneer in natural cosmetics, is entering a new era of brand communication with a groundbreaking partnership. Bene Schulz, content creator and one of the five Elevator Boys, will be the first global male campaign face to represent a modern, diverse and authentic generation – a partnership that rethinks skincare and strengthens the self-image of a young, diverse generation.

The following link provides country-specific press releases, pricing information and images for Germany and Switzerland.

‘Bene stands for unmistakable energy and authenticity, which fits perfectly with Weleda,’ says Tina Müller, CEO of Weleda. ‘He embodies courage, personality and a fresh take on beauty that goes beyond external perfection. And that's exactly what skincare is today: an expression of individuality. Together with him, we are redefining skincare – effective, natural and inspiring.’

Bene Schulz adds: ‘I find it exciting to work with a brand like Weleda, which combines tradition with a modern view of beauty. For me, skincare is not just about care, but also about self-respect and expression. I am delighted to be the first male face to set a new standard for routines with Weleda, and to do so at all levels.’

In parallel with this collaboration, Weleda is offering a first glimpse of a new product line specifically aimed at Generation Z: Weleda Serum Booster Drops. This innovative project underscores the brand's commitment to continuing to play a leading role in the global market as a traditional Swiss brand and to staying in tune with the spirit of the times. The official launch of the new product line is planned for August 2025.